Building a quality data base –
Objective: Build a qualified list of swine genetic experts.
We developed a web app that was fun and rewarding for the user while collecting qualified leads. This interactive tool kept track of the user, score and their geo location. The timed quiz was different each time so it forced the user to answer the tough questions for themselves (with no time to Google).
Final result was an experience that rewarded swine genetic experts depending on how knowledgeable they were in a specific category. This information provided valuable for the sales team on their follow up.
— App code name: “This little piggy went to the market”. Bacon anyone?