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 CHALLENGE:   Increase awareness of new Orthopedic & Neuroscience Center to youth, adults and seniors in specific demographic.

SOLUTION:  Develop a campaign the evokes the vision of restoration.  We came up with the “I’m Back” campaign which rolled out strategically into Billboards, Newspaper, Web and TV.

The new St. Francis Orthopedic & Neuroscience Center provides orthopedic services to treat injuries and improve the quality of your life. We launched a strategic campaign that focused on groups that may have a need for; joint reconstruction of the hip, knee and shoulder; spine surgery; foot, hand and ankle surgery; and complex fracture treatment.

 

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Direct Mail Campaign
Seasonal postcards (Spring, Summer, Fall and Winter)   Increase awareness and call the reader to contact the Center for more information.

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Pull up banner displays
Series of banners designed to present the campaign at trade gatherings.ImBackRollUpSample

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Newspaper Advertisiment
This series of three ads were designed to hit three demographics of youth, young adults and seniors. Strategically placed in a variety of newspapers targeting that people group.backinthegamenews

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