CHALLENGE: Provide marketing materials for the awareness and participation of the nonprofit Billy Graham Mission in Texas.
SOLUTION: Efficiently produce the necessary collateral while maintaining continuity in the brand.
There was just 6 months to get in front of the target audience. How was it done? PR, Online Marketing, Billboards, Newspaper and good old fashioned Guerrilla Marketing
Below are just a few samples of items used for the Billy Graham Mission.
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Branding and Identity
Produce logo that will be the foundation of all materials.
4′ Public Awareness Posters
These 4′ posters have a very elegant feel and portrayed the intended mindset, bringing two cities together. The company used for printing was able to budget in the gold color and the additional coating for an art-print like piece.
Concert Program with CD
This program was pretty cool It required the artist bio, time/date and a sleeve for a promo CD insert. It was the first time in the history of the youth concerts that there were not thrown all over the auditorium.