CHALLENGE: Increase awareness of new Orthopedic & Neuroscience Center to youth, adults and seniors in specific demographic.
SOLUTION: Develop a campaign the evokes the vision of restoration. We came up with the “I’m Back” campaign which rolled out strategically into Billboards, Newspaper, Web and TV.
The new St. Francis Orthopedic & Neuroscience Center provides orthopedic services to treat injuries and improve the quality of your life. We launched a strategic campaign that focused on groups that may have a need for; joint reconstruction of the hip, knee and shoulder; spine surgery; foot, hand and ankle surgery; and complex fracture treatment.
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Direct Mail Campaign
Seasonal postcards (Spring, Summer, Fall and Winter) Increase awareness and call the reader to contact the Center for more information.
Pull up banner displays
Series of banners designed to present the campaign at trade gatherings.
This series of three ads were designed to hit three demographics of youth, young adults and seniors. Strategically placed in a variety of newspapers targeting that people group.